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Project Overview
Ronieka Moore is a local professional makeup artist and fitness instructor in Annapolis, MD. She gained popularity by sharing her lifestyle on social media, showcasing her own fitness journey and editorial-worthy makeup looks.
Through Ronieka’s loyal social media following and word of mouth, what started as just a hobby, became an inadvertent business opportunity.
Ronieka partnered with Very Bizzy Bees to establish her brand identity, organize her internal processes, and enhance the online user experience of her clients.
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The Challenge
When we first partnered with Ronieka, she had no digital systems in place for client booking, managing her calendar availability, or showcasing her work outside of social media. Considering the unprecedented rate that she was growing, this led to a lack of organization, efficiency, and effective time management.
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The Solution
The solution for us was clear. Ronieka was in need of a professional and functional website. It was our main goal to ensure that she had the proper systems and processes in place in order to manage her business successfully and with ease.
Ronieka’s vibrant spirit and undeniable talent is the force behind her unplanned success. In order to build upon this success, we needed to accurately capture her personality and express this through her brand.
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The Process
Round 1 - May 2021
First, we designed and developed a functional and aesthetically pleasing website that housed both sides of Ronieka’s business, Be MOORE Fit and Beat by NIEK. We strategically divided the two entities to provide a distinct user experience for their respective target audiences. The website displays all of her services, while allowing users to read more information about her business and get in touch with her easily.
Round 2 - November 2021
We worked with Ronieka to establish a brand identity for Beat by NIEK that embodied the concept of “enhancing natural beauty.” We chose soft neutral hues that represent bare skin tones and paired them with glittering and sparkling textures for a glamorous effect.
We designed two logo variations that emphasize the focus of professional makeup artistry to leave a recognizable and lasting impression.
To ensure consistency and support growth, we helped Ronieka develop a clearly defined standard operating procedure. As a result, we developed an electronic, legally-binding service agreement that outlines procedures, protocols, and obligations for both parties.
Round 3 - January 2022
We recently integrated an automated scheduling platform that provides the capability to book different services, customize availability, and accept payments. This increased conversion rates by allowing users to directly book a class or appointment and pay for it without any back-and-forth correspondence.
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The Impact
Within 30 days of the launch of the scheduling feature:
Overall site traffic increased by 1,760%
Visits from new users increased by 1,850%
Form submissions increased by 400%
